James is the Product Manager for Addinsight, a transport analytics and device management system that is widely used by transport agencies and councils across Australia and New Zealand. James focuses on product roadmap development, training and customer support. He is a transport planner with over 20 years of experience in diverse traffic and transport roles within the SA State Government. He specialises in traffic analysis and modelling and has been involved in many of the recent major projects in South Australia. James was the creator of Addinsight and is well-respected in the local industry for his data and traffic analysis expertise.