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ITS Australia Summit 2024

BreakOut Session 07: Enabling MaaS - Payments, Modes, and Customer Experience

Session

Session

1:30 pm

13 August 2024

C2.3

Session Description

The future of Mobility as a Service was a significant talking point at our Mobility 2024 conference in May and this important session will drive the conversation forward by combining academic expertise with practical industry insights. Featured presenters include University of Sydney's Professor John Nelson making a case for the scalability of MaaS, and Cubic Transportation Systems, Vice President of Innovation Ellory Monks examining the future of transportation payments. 

Moderators

Session Program

Only a few MaaS schemes have proceeded beyond trials and the recent high-profile collapse of MaaS Global underlines the need for more robust policy frameworks and organisational models. This presentation explores the complexities of building a sustainable and scalable MaaS ecosystem. Drawing on current research we aim to identify the optimal MaaS framework that benefits both users and providers whilst contributing to sustainability goals.
Introducing a pioneering multimodal transport solution to enhance customer mobility. Aimed at improving the end-to-end journey, our platform seamlessly integrates real-time data from diverse transport providers to offer comprehensive route options to individual travellers. It
prioritises convenience, accessibility, and sustainability to streamline urban travel and promote eco-friendly transportation choices.
How to improve the customer experience for regional passengers is an ongoing issue that many operators face, how can technology enable operators to improve outcomes for regional customers. In addition to having reliable regular scheduled services, operators need modern, integrated and customer friendly systems in place to help them operate their services and to better serve their customers. 
Translink was created to deliver seamless customer journeys, and from our inception in 1993, we have continued to deliver innovative customer solutions aimed at making travel easy.  From a phone number assisting customers find out more service information, we have grown our customer service offering to include integrated ticketing, real-time passenger information, new modes and most recently integration with third party services.  We continue to test new ideas and technology through customer focused trials many of which have been subsequently implemented across our network.  With the inclusion of our MaaS program into Translink, we continue to test new ideas to improve mobility options for Queenslanders.  Today’s talk will focus on some of our recent customer trials and where we plan to go next.
In transportation engineering and planning, land-use-based trip and parking generation data inform significant decisions such as rezoning of land, infrastructure contribution schemes and designs/upgrades of public spaces that ultimately shape our environment.